Let’s Feed Brum is a community-driven organisation that provides more than just food to Birmingham’s homeless and vulnerable population.
They build lasting connections, offer essential support, and empower individuals to access the services they need to rebuild their lives. The Birmingham based charity needed a brand refresh to better connect and communicate with the volunteers and donors they rely on, and the people who rely on their services. Digital Glue updated their colour palette, refreshed their logo to better communicate the charity’s mission, and created messaging and brand guidelines to make it easy for volunteers to maintain and continue to create.
Let’s Feed Brum
- Content Marketing
What Let's Feed Brum said...
“Digital Glue quickly understood the brand challenges we were facing at Let’s Feed Brum. The team was flexible and accommodating to our needs and they came up with a simple but effective solution. Alongside providing a toolkit of assets that we have been able to put to use immediately, Digital Glue has provided guidance and support to help us put together a plan for the future.”
Maeve O’Sullivan
Trustee, Let’s Feed Brum
Challenge
Over just a few years, Let’s Feed Brum had rapidly evolved from a grassroots organisation to a registered charity. In the process, along with a significant increase in volunteers supporting Birmingham’s homeless and vulnerable people, the brand identity had become diluted and confusing. The charity needed a brand refresh, easy to use branded templates, and clear guidelines to be able to maintain the brand in the future.
- Brand still needed to be recognisable as Let’s Feed Brum, and new collateral would need to be phased in
- Brand messaging needed to communicate that Let’s Feed Brum provides more than food with the empathy, dignity, and respect volunteers have for the people using their services
- Templates needed to be versatile and easy to use by volunteers and trustees, who all volunteer their time to the charity
- New branding will need to be applied to the website to simplify the user journey
Response
Following a workshop with Let’s Feed Brum trustees to determine the key attributes of the brand, Digital Glue created templates for use across social media, reports, grant applications, and printed collateral, along with key messages, and brand guidelines to help the charity streamline their brand communications. An emphasis was put on the longevity of these assets, ensuring that all were clear to understand and easy to use.
- An updated logo to clearly communicate the vital work Let’s Feed Brum does
- An updated colour palette to soften the colours and provide impactful accent colours so artwork and templates can be creative whilst still accessible
- Refined key messages to make it easy for volunteers and trustees to communicate as the brand, both internally and externally
- Brand and tone of voice guidelines to make it easy to maintain brand clarity in the future across the website, printed media, and in person
- Templates for posters, handouts, presentations, and social media to simplify the process for trustees and volunteers
