Bitrobius Genetics, a biotech startup, needed a rebrand to attract investors and partners. The result was a professional and engaging brand identity that helped Bitrobius Genetics communicate their value and achieve their business goals.
Bitrobius Genetics
What Bitrobius Genetics said...
“We were very impressed with the excellent work that Digital Glue did on our corporate rebranding, new logo and website. They took time to meet with us and really understand our business, and kept us fully involved in the whole design process. They have been quick to implement any updates that we have requested.
I would highly recommend Digital Glue to any business that requires rebranding or a new website.”
Dr Rocky Cranenburgh
CEO & Founder
Challenge
Bitrobius Genetics, a cutting-edge biotech start up needed to position themselves for their next stage of growth and further investment. They required a comprehensive brand refresh, including a new website, to effectively communicate their complex scientific work to investors and industry partners.
- Develop a distinctive brand identity that reflects their scientific innovation and expertise.
- Create a seamless user experience that simplifies complex scientific concepts for a diverse audience.
- Design brand guidelines and templates for internal documents to maintain brand consistency and professionalism.
Response
We began with a discovery session to gain a deep understanding of Bitrobius Genetics’ groundbreaking work, their target audience, and their competitive landscape. This research informed our branding and web design strategy.
- New logo: We designed a logo that visually represents Bitrobius Genetics’ scientific focus while standing out from the typical imagery used in the biotech industry.
- Updated colour palette: We developed a sophisticated colour palette that complements the logo and provides visual interest across all brand materials.
- New website: We created a user-friendly website with a clean and modern design, ensuring that visitors can easily understand and engage with Bitrobius Genetics’ work.
- Human-centered focus: We incorporated imagery and messaging that highlights the passionate team behind the science, adding a human touch to the brand.
- Brand guidelines: We developed comprehensive brand guidelines to ensure consistency across all communication channels.
- Presentation templates: We designed professional presentation templates to help Bitrobius Genetics effectively communicate their research and findings to investors and partners.
